Award-winning South Texas spice

Real flavor
from the Rio Grande Valley.

Six small-batch rubs, blends, and salsa starters built on 400 years of South Texas home cooking. No fillers. Just heat, smoke, and citrus.

6Signature blends
20+Cook-off wins
4.91,200+ reviews
Chihaba spice jars with chiles, lime, garlic, and spices
Free shipping over $35
No fillers or anti-caking junk
Cook-off champion recipes
Small-batch, stone-ground
The Collection

Six blends. One Valley.

Each is stone-ground in small batches from chiles, herbs, and peppers sourced across South Texas - Rockport to El Paso.

Bestseller Rio Grande All-Purpose Blend
All-Purpose Seasoning

Rio Grande All-Purpose Blend

A savory South Texas everyday blend for tacos, fajitas, grilled vegetables, eggs, and weeknight...

Heat
$12
Pitmaster Pick South Texas BBQ Rub
BBQ Rub

South Texas BBQ Rub

Smoky, warm, and built for ribs, brisket, pork shoulder, chicken thighs, and backyard cook-offs...

Heat
$13
New Lime & Chile Seasoning
Citrus Chile Seasoning

Lime & Chile Seasoning

Bright lime, toasted chile, and a clean tang for seafood, fruit, roasted corn, and taco night.N...

Heat
$12
Chihaba Garlic Pepper Seasoning
Pepper Blend

Garlic Pepper Seasoning

Garlic-forward pepper, herbs, and warm spice for steaks, potatoes, soups, and roasted vegetable...

Heat
$12
Hot Smoky Chipotle Blend
Smoky Chile Blend

Smoky Chipotle Blend

Deep chipotle smoke with chile warmth for beans, burgers, marinades, queso, and grilled meats.N...

Heat
$13
Easy Everyday Texas Herb Seasoning
Herb Seasoning

Texas Herb Seasoning

Green herbs, garlic, and Valley-style warmth for chicken, fish, vegetables, dressings, and rice...

Heat
$12
founder portrait - Keith
Keith McNewFounder & pitmaster
Our Story

Built from the home cooking of South Texas.

My name is Keith, and Chihaba Spice Company started in the same place most good South Texas food starts: at home.

I was raised on Tex-Mex, beans, chili, ribs, and salsa, and my mother taught me the art of South Texas home cooking - bold, honest, homemade, and full of heat. After years working with commercial kitchens and co-packers, I realized something simple: if you want it done right, do it yourself.

So I started making my own blends, rubs, and salsas by hand, with real ingredients and no shortcuts. No fillers. No junk. Just South Texas flavor, made with love, in the heart of Texas.

- Keith, Chihaba Spice Company

20+Cook-off & tasting wins
400Years of Valley cuisine
100%Small-batch, no fillers
Loved across Texas

1,200+ five-star kitchens.

Pitmasters, abuelas, and weeknight cooks - here's what they're saying.

"Tastes exactly like my abuela's fajitas. I've already reordered twice and converted my whole family."

MG
Marisol G.McAllen, TX

"Took 1st at our neighborhood cook-off with the brisket rub. People would not stop asking for the recipe."

DH
Derrick H.Austin, TX

"The Valley Heat is the perfect smoky burn - not just hot for the sake of it. On literally everything now."

PN
Priya N.Houston, TX

"Borracha salsa mix is criminally good. Five minutes and it beats the jarred stuff by a mile."

CR
Cole R.San Antonio, TX
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